The images behind the stories.

Images are historical illustrations, not evidence that every event described was photographed. Captions identify the source, date where established, and rights information.

• Apple’s striped logo, designed by Rob Janoff in 1977. — Wikimedia Commons · file and rights record. See the linked file record. Trademark rights may apply.
• The original Apple Computer emblem, designed by Ronald Wayne in 1976. — Wikimedia Commons · file and rights record. See the linked file record. Trademark rights may apply.
• Ford’s winged-triangle emblem of 1912. — Wikimedia Commons · file and rights record. See the linked file record. Trademark rights may apply.
• An early Ford Motor Company emblem, 1903. — Wikimedia Commons · file and rights record. See the linked file record. Trademark rights may apply.
• The later Ford blue-oval identity. — Wikimedia Commons · file and rights record. See the linked file record. Trademark rights may apply.
• Walmart’s historical star-separated wordmark. — Wikimedia Commons · file and rights record. See the linked file record. Trademark rights may apply.
• The first Wendy’s restaurant in Columbus, Ohio, showing its original signage, 1969. — Wendy’s corporate history archive. © Wendy’s. Reproduced at reduced resolution for historical commentary.
• Wendy’s revised brand identity, introduced in February 2013. — Wendy’s corporate history archive. © Wendy’s. Reproduced for historical identification and commentary.
• An early Walmart wordmark, associated with 1962. — Wikimedia Commons · file and rights record. See the linked file record. Trademark rights may apply.
• Pizza Hut’s classic red-roof identity; Wichita State’s museum dates the design to 1974. — Wikimedia Commons · file and rights record. See the linked file record. Trademark rights may apply.
• The original Target bullseye, introduced in 1962. — Wikimedia Commons · file and rights record. See the linked file record. Trademark rights may apply.
• Pieter Bruegel the Elder, The Harvesters, 1565. A whole world in an everyday scene. — The Metropolitan Museum of Art · Open Access. Public domain; The Met Open Access (CC0).
• Pepsi-Cola’s historical script wordmark. — Wikimedia Commons · file and rights record. See the linked file record. Trademark rights may apply.
• Pepsi’s red, white, and blue globe in a 1970s design. — Wikimedia Commons · file and rights record. See the linked file record. Trademark rights may apply.
• Starbucks’s original siren logo, used from 1971 to 1987. — Starbucks historical mark · file and reproduction record. © Starbucks. Low-resolution reproduction for historical identification and commentary.
• Starbucks’s revised green logo, introduced in 1987. — Starbucks historical mark · file and reproduction record. © Starbucks. Low-resolution reproduction for historical identification and commentary.